But I don’t just generate good ideas – I am handed great ideas by the innovative business owners I work with. As I learn more about your life’s work, the copy effortlessly unfolds as my mind generates an entire persona for your business that you have so graciously given me without even knowing. I write to move people and change the world through your ideas, not just take “write website copy” off of your to-do list.

HEY, I'M ALICIA

I make sure my clients' ideas leave an impact.

YOUR nyc ⇌ PALO ALTO COPYWRITER

In fact, when I first started my business in 2018, I created my website, a very daunting task, as you know, and I cringed every single time I looked at it. I hated the copy so much that I couldn’t even bear to read it voluntarily. It wasn’t until YEARS later that I realized this was because I wrote what I thought copywriters were supposed to write on their website, not what actually felt authentic to me. So, in the process of re-doing my entire website, including a full-blown re-design and restructuring of my entire business, I was able to find my voice as an entrepreneur. 

I’ve found that writing your business’ website can often feel therapeutic in the sense that a big weight is being lifted off your shoulders – you’re finally finding your voice and your place in the industry. 

Your website is the home of your business – it’s time you start feeling comfortable on it. 

NOW I help you find your voice as a business owner

verve

LIFELONG LEARNING

CUSTOMIZATION

Enthusiasm or vigor in literary & artistic work. I get extremely excited over cool startups. Verve is also my favorite coffee shop in Palo Alto. 

Nourish a culture of co-education. Each collaboration is a two-way learning experience. 

Your copy will sound like it was effortlessly spoken into existence by the persona that is your business… prospects won’t even know I was here.

Making you money through words & visuals. I don’t care about a word count or filling up your site to the brim - I care about words that move people.

Each website speaks to a particular pocket of humanity. I love learning about each one.

CONVERSION-DRIVEN

HUMANITY

CORE VALUES

"The only copywriter I've never had to give notes to."

"The only copywriter I've never had to give notes to."

- amanda m.

LET'S BRING YOUR STORY TO LIFE.

Whether you need help optimizing a sales page or making your story feel more authentic, I'm here when you need me.

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ON THE HOUSE

COPYWRITING

BOOK EDITING

DONE-FOR-YOU

COLLABORATIVE

WORK TOGETHER

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