alicia wilcox
alicia wilcox

Write Words That Win
from Billboard to Boardroom

Brand messaging you can use anywhere — billboards, trade floors, film screens, digital campaigns. We've driven millions in client revenue with words that move markets and galvanize people.

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SEO Copy & Branding That Pays Itself Off

...over and over and over again.

FOR BRANDS THAT LAST FOREVER

The ROI for a Conversion Copywriter

conversion copywriter

freelancer sites

DIY TOOLS & AI

copy audit

free

$1k - $100k+

$1,000+

$100-$500

$10B in client revenue. 1,000+ brands positioned. Any medium, one voice. 

The methodology

The CLAIM Method

Category · Language · Amplify · Impact · Momentum

We map your competitive landscape and find the singular ownable idea at the center of everything — the position that holds up under scrutiny and scales with your ambition. Category analysis, competitive mapping, and a clear market claim that makes your competitors irrelevant.

Conversion copy, messaging frameworks, and brand voice built to work whether it's a pitch deck, a product page, a cold email, or a 6-second pre-roll ad.

Websites, digital campaigns, video scripts, trade show booths, billboards, film. Fortune 500s to fast-growing challengers — we've built for all of it.

Most copywriters skip what happens after launch. We do the thing they don't: put fresh audiences into your existing channels weekly, so your best content keeps performing long after it goes live. I measure with my team to ensure a sustained return.

Full GTM and launch strategy so your brand becomes your most valuable asset and keeps building equity. You deserve more than visibility. You deserve compounding market authority.

You came here to CLAIM your market.

This is how we do it.

My clients' conversions after we launch

734% Increase in site visitors (within one week!)
30% Decrease in bounce rate
35% Increase in opt-in rate
734% Increase in site visitors (within one week!)
30% Decrease in bounce rate
35% Increase in opt-in rate

Client Magnet Website Package

1

FULL WEBSITE COPY

2

3

4

CUSTOM QUOTED

one-time project

  • UP TO ten PAGES OF KEYWORD-RICH SEO COPY -


A website that positions you as the obvious choice in your market, and keeps working for you every time someone Googles your category

  • vision to victory blueprint questionnaire -

A proprietary questionnaire designed to surface your unique positioning, brand voice, and selling points. This is a strategic asset you'll return to every time you're creating content, pitching a client, or evolving your brand

  • 1-hour market mastery session - 

Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come

                                                                                           
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients

  • DEEP DIVE BRAND & MARKET RESEARCH -
  • up to ten past client interviews - 

Your competitors are guessing at what their clients want. Your copy is built from actual client language

  • DESIGN COORDINATION -

Whether you have a designer in place or are starting from scratch, I'll work with your team on layout so the entire user experience remains high-converting 

  • live review call or loom video walkthrough
  • unlimited revisions 
*ADD-ONS: Email copywriting, sales pages, service descriptions, etc... Not seeing what you’re looking for? Ask me about custom projects and flexible payment plans.

CONTACT ME →

BRAND MESSAGING 

WEBSITE AUDIT

COPYWRITER RETAINER

For organizations ready to establish or sharpen their market position. Your brand's position in the market shouldn't be something you stumble into. It's built through research, competitive intelligence, and strategic clarity that turns a good company into an obvious choice. This engagement lays the messaging foundation that every piece of content, every campaign, and every sales conversation is built on for years to come.

1

FULL WEBSITE COPY

2

BRAND MESSAGING

3

CONTENT PARTNERSHIP

4

Brand Messaging Foundation

  • 6–10 pages of plug-and-play voice clarity

Voice descriptors, messaging pillars, key phrases, and real copy rewrites so your team always knows exactly what to say and how to say it to maximize revenue at every touchpoint

  • vision to victory blueprint questionnaire -

Insight into your business, services/packaging, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career

  • 1-hour market mastery session with me - 

A focused strategy call where we translate research and discovery into a concrete positioning approach. You'll leave with a clear view on where your brand stands, where it needs to go, and exactly how to get there

  • in-depth market research - 

                                                                                           
I investigate competitors, map how your dream clients think and decide, and identify the white space where your brand can own real territory. Everything I find goes into a dedicated research document you keep, giving your team a clear-eyed view of your landscape.

                                                                     
Title tag, meta description, headline, and alt text recommendations so your positioning gets found by the right humans 

  • GET SEEN ON GOOGLE - 
  • live review call or loom video walkthrough
This is where the work begins. Everything downstream becomes easier and more effective when the foundation is right.
CONTACT ME →

strategy session

For growing companies that need consistent, senior-level brand output across every channel. This engagement combines ongoing positioning work with done-for-you messaging across your highest-impact channels so your brand sounds like itself everywhere, all the time, at the level your market expects. Your internal team gets senior creative direction. Your audience gets a brand that's impossible to ignore.

1

full website copy

2

sales page

3

CONTENT PARTNERSHIP

4

EXTERNAL BRAND PARTNER

Full Messaging + Content Partnership

MONTH-TO-MONTH

Brand positioning strategy and market differentiation framework
Core messaging architecture — the language that defines you
Brand voice & tone guidelines
Homepage and key page copy
Competitive landscape research and opportunity mapping
Ongoing strategic counsel throughout the engagement
Monthly content strategy and editorial direction
Sales page, campaign, and launch copy
Email sequences and nurture content
LinkedIn and thought leadership copy for key executives
Creative direction and messaging oversight for your internal team
Priority response and dedicated strategy calls
Most clients at this tier see their internal team's output improve significantly, because now everyone is working from the same strategic playbook.

CONTACT ME

1

FULL WEBSITE COPY

2

SALES PAGE

3

PARTNERSHIP

4

COPYWRITER RETAINER

Brand Growth Retainer

Embed a full conversion-focused brand team into your business for a predictable monthly investment. You get an art director, graphic designer, developer, and a conversion copywriter / brand strategist working in unison, all of us wired for one thing: turning your brand into a revenue engine.

  • SEAMLESSLY EMBED IN YOUR WORKFLOW -

We obsess over KPIs and use every strategy we can to hit your revenue goals. We're as invested in your bottom line as your internal team!

  • IN-HOUSE EXPERIENCE - 
  • DEDICATED REVENUE PARTNERs -

Get senior-level copywriting and branding expertise for a predictable monthly investment that scales with your needs.

We integrate directly into your team through Slack, Figma, Asana, or whatever tools you use! 

  • an entire creative unit ready to move

Every brand decision we make — visual identity, messaging, copy, UX — is built on CRO principles. Your art direction, design system, and copy all work together because they're built together.

No vacation gaps or sick days. Lock in dedicated hours and always know you have conversion firepower ready to deploy.

  • YOUR GROWTH PARTNER BEYOND JUST COPY
  • CONSISTENT OUTPUT 

We bring big-picture strategy to every project, identifying conversion opportunities across your funnel. You get copywriting plus consulting on messaging architecture, funnel optimization, and growth tactics that actually move the needle.

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THE VERDICT IS IN:

Alicia is an expert wordsmith and knew exactly how to enhance my business strategies with her work.

SARINAH POND, FOUNDER OF RINA SOCIAL MEDIA

I've never attracted more of the clients I wanted during a 30-day period since launching the new conversion copy.

MESHACK a.

Alicia was a great resource when I chose to redo my business' website. She helped me both edit the existing copy and write/re-write sections as needed. I'm very pleased with the final product. Don't hesitate to hire Alicia for your next copywriting project!

mercedes killeen

MESSAGING YOU CAN USE ANYWHERE

Trade Shows

Billboards

Ad Campaigns 

Film & Video 

In Your Inbox

Questions you may have before booking a call

The positioning work comes first, and once that's done, it makes everything else easier. Many clients start with the website and build from there into sales pages, email sequences, and ongoing content. The strategy we establish upfront is what makes all of it work.

This is a strong fit for service-based businesses, consultancies, and professional service firms that need clearer positioning, stronger messaging, and a website that turns interest into qualified inquiries. If you know your offer is strong but your website isn't reflecting that, this is for you.

Yes, and it goes beyond keywords. Every page is structured to support both search visibility and conversion — strategic keyword integration, headline and subheading hierarchy, internal linking recommendations, title tags, meta descriptions, and alt text. The goal is a site that gets found and converts when people arrive.

Yes! CRO is the practice of structuring your website so more visitors take the action you want — booking a call, submitting an inquiry, or making a purchase. It involves messaging hierarchy, CTA placement, page flow, friction reduction, and buyer psychology. It's built into every page I write to help you hit revenue records.

The strategy session is a working call where we'll identify exactly where your current messaging is leaving money on the table — and you'll leave with clarity on your positioning whether or not we work together.

That's exactly what this process is designed to solve. You don't need to show up with perfect messaging. The strategy work at the start — the research, strategy session, and client interviews — is specifically built to help you get clear on what you do, who it's for, and how to talk about it in a way that resonates and converts.

LET'S BRING YOUR STORY TO LIFE.

Whether you need help optimizing a sales page or making your story feel more authentic, I'm here when you need me.

work with me