For most businesses, the right words can be the difference between a successful conversion and a missed opportunity. For startups, the stakes are even higher. The right words can be the difference between getting a million-dollar investment or your next business partner for life.

This is where investing in a conversion copywriter comes into play. According to Lean Startup Marketing, those who hired someone to help optimize the funnel for their startup experienced a 300% increase in conversion rates. With these tripled conversion rates came 3x the effectiveness of every dollar spent from that moment on.

Investing in a skilled conversion copywriter (especially a conversion copywriter for startups) can be a game-changer, transforming the way your brand is perceived and driving growth. Let’s explore why startups should consider hiring a conversion copywriter and how they can help make sure marketing efforts pay off.

Conversion Copywriters Define Your Company Persona

Copywriters are often there from the get-go to help you define your entire brand and business personality. This is especially crucial, in my opinion, for startups. Startups need to find themselves and brand themselves as one-of-a-kind, especially those who are championing an innovative, unforgettable business idea (like so many cool startups are). Being branded as an unparalleled startup? That’s a copywriter’s job!

The materials I give my clients from our copywriting process guide the way they market themselves for the rest of their careers. Having this clarity and expert guidance from the beginning will help you see more conversions from the start and know how to market yourself in the future.

Copywriters are a Staple Investment for Launching a Startup Website

Your website is often the first point of contact between your startup and potential customers. Most of the time, when a startup is planning on launching their site, they invest in a copywriter and website designer (typically a copywriter first).

A conversion copywriter creates persuasive content that not only communicates your message effectively but encourages visitors to take desired actions, such as signing up for newsletters, making a purchase, or filling out a contact form. They understand the psychology of your target audience and tailor the language to resonate with their needs and desires. That way, from the moment you launch your site, not only will the people seeing it be those who are already likely to take action, but the words will compel them to convert from site scrollers to fans.

You’ll Establish the Right Reputation

If you’re launching or rebranding something, the investment in a copywriter will pay itself off over and over again. Conversion copywriters don’t just focus on words; they consider the overall user experience and establish your company’s messaging and voice. From clear calls to action to concise product descriptions, every element is crafted to guide readers through the conversion funnel.

Copywriters Help Startups Get Investors & Partners

In the startup world, pitch decks are crucial for attracting investors and partners. Unlike the pitches that are jargon-heavy powerpoints, a conversion copywriter can make your materials unforgettable with a psychology-backed, storytelling approach. This approach will hook the right people in and get them invested in the long-term growth of your company.

Copy Changes with Changing Markets

Startups operate in a dynamic environment where market trends and customer behaviors often change rapidly. In fact, one study done about the key challenges in early-stage software startups revealed that thriving in technology uncertainty and getting the first customer are top challenges for startups. Getting past these initial barriers and having a copywriter who stays attuned to these shifts will help you continuously adapt your messaging to align with the landscape. This flexibility is crucial for startups seeking to stay relevant and responsive to their audience’s needs.

If you’re looking for a go-to copywriter for your startup, there are many ways I can help:

Get a free website audit from me
Schedule a strategy session
Book a website audit
Snag my Client Magnet Website Package