Meet Alicia Wilcox, a conversion copywriter for startups and service businesses. Here, we transform innovative, entrepreneurial ideas into compelling narratives that lead to conversions, and ultimately, a better world.
Writing Words that Sell for Industry-Shaping Entrepreneurs
GET IN TOUCH
Conversion Copywriting for Startups & Service Businesses
TURN YOUR WEBSITE INTO A LEAD GENERATION MACHINE
Your business: “Hello, website scroller.”
Your prospect after reading the new copy: “Can we be BFFs?”
Let’s give your business the attention it deserves. By writing conversion-oriented copy, we’ll reveal a one-of-a-kind persona for your brand, and with that authentic persona, you will find a renewed sense of pride in your website, brand, and services. Of course, as an added bonus – you’ll also turn casual website visitors into repeat clients.
After years of studying psychology and creative writing, writing for major brands like Wayfair and Urban Outfitters, and finding the secret copywriting sauce to skyrocketing my client's conversions, I know what it takes to help you communicate your mission in a way that sells.
The ROI for a Conversion Copywriter
conversion copywriter
freelancer sites
DIY TOOLS & AI
copy audit
free
$1k - $100k+
$1,000+
$100-$500
Chances are, mY WORDS HAVE ALREADY WORKED THEIR MAGIC ON YOU...
Product copy explains a product. Brand copy explains your dream client to themselves.
Great copy (like a great startup) has a ripple effect. Let’s relate it to the larger world that people care about.
Becoming a business that lives rent-free in your dream clients’ minds requires…
A bigger picture moment
Psychology & research-backed strategies
That get them to say an unwavering “yes!” before they’re done reading.
You can tell if someone’s business is good by reading their reviews. You can tell if their services are helpful by looking at the results. But how do you know if you should care?
By reading their website for five seconds.
Empathy
Client Magnet Website Package
1
FULL WEBSITE COPY
2
3
4
$3,000-$5,000
2-4 weeks
- UP TO FIVE PAGES OF KEYWORD-RICH COPY -
Customized but typically includes the Home, About, Services, FAQ, and Contact, and the foundation for your brand messaging like a mission statement, headlines & hooks, and conversion-oriented CTAs
- vision to victory blueprint questionnaire -
Insight into your business, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career
- 1-hour market mastery session with me -
Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients
- in-depth market research -
- up to ten past client interviews -
I will share ALL insights so that you can adjust what’s needed to become the obvious choice for prospects (If you don’t have clients, I’ll do up to 5 client interviews with your first few clients so that we can ensure your messaging remains perfect and that you can continue to position yourself in the marketplace as the best!)
- communication w/ designer or copy based on site structure -
I can work with what you have, optimize any existing website, or structure it from scratch based on what will convert
- get seen on google -
Headline, title tag, meta description, and alt text recommendations for SEO
- live review call or loom video walkthrough
- up to 3 rounds of revisions
SALES PAGE
WEBSITE AUDIT
STRATEGY SESSION
1
FULL WEBSITE COPY
2
SALES PAGE
3
website audit
4
Service Launch Success Package
STARTING AT $997
1-3 WEEKS
- 1 keyword-rich long-form sales page -
Packed with conversion-oriented CTAs, headlines and hooks
- vision to victory blueprint questionnaire -
Insight into your business, services/packaging, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career
- 1-hour market mastery session with me -
Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come
- in-depth market research -
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients
Headline, title tag, meta description, and alt text recommendations for SEO
- GET SEEN ON GOOGLE -
- live review call or loom video walkthrough
- up to 3 rounds of revisions
strategy session
1
full website copy
2
sales page
3
website audit
4
market mastery session
Website Audit
STARTING AT $500
1-2 weeks
- vision to victory blueprint questionnaire -
Insight into your business, services/packaging, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career
- 1-hour market mastery session with me -
Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come
- live review call or loom video walkthrough
- CLient ATTRACTION ACTION KIT -
Your full website expertly audited, including copy, design, navigation experience & more. I'll provide a comprehensive document full of your next action steps & instructions
- 2 weeks of unlimited email support
- $500 off of all of my done-for-you copywriting services
LEARN MORE
1
FULL WEBSITE COPY
2
SALES PAGE
3
WEBSITE AUDIT
4
MARKET MASTERY SESSION
Market Mastery Session
Looking for an easier, faster way to see conversions? Tailored to your needs, we will master your brand messaging to make you an industry leader who dominates the market for years to come. How? By crafting a compelling brand persona that's irresistible to prospects.
- 1-hour market mastery session (w/ me) -
Insight into your business, brand messaging, and unique selling point; designed to guide your marketing for the rest of your career
- client magnet master plan -
- vision to victory blueprint questionnaire -
Based on your questionnaire answers, I’ll carefully curate a thought-out plan on how you can start effortlessly attracting your dream clients on autopilot
Tailored to your needs, we will go deeper into your brand messaging and how we can position you as and make you an industry leader and dominate the market for years to come - we'll also perfect your Client Magnet Master Plan!
- in-depth market research -
I will share these insights with you in a Google Doc full of what I learn as I investigate so that you can gain clarity on how to become and remain the go-to person in your industry, having a bird’s eye POV on your industry, top competitors, and dream clients
Based off of our Client Magnet Master Plan, I’ll compile a kit full of your next action steps, instructions, examples, and resources that I pick out for you based on your needs
- 2 weeks of email support & exclusive discounts -
- CLient ATTRACTION ACTION KIT -
We’ll continue to chat over email for 2 more weeks to ensure that your actions are generating real sales, and as an added bonus, I’ll take this investment of $199 off of any done-for-you copywriting services if you decide to hire me!
STARTING AT $199
learn more
MY CLIENTS' CONVERSIONS AFTER WE LAUNCH...
30%
734%
8%
DECREASE IN BOUNCE RATE
INCREASE IN SITE VISITORS (WITHIN ONE WEEK!)
INCREASE IN AVERAGE TIME SPENT ON SITE
THE VERDICT IS IN:
The only copywriter I've never had to give notes to.
amanda m.
She took my requirements and went above and beyond to create the best copy possible for my website.
MESHACK a.
Alicia was a great resource when I chose to redo my business' website. She helped me both edit the existing copy and write/re-write sections as needed. I'm very pleased with the final product. Don't hesitate to hire Alicia for your next copywriting project!
mercedes killeen
WE're a match made in heaven if...
You're eager to rant to me about your business in great detail.
You want your site to sell without sounding like a salesperson.
You care about the bigger picture mission of your work.
WE'RE A MATCH!
who i've written copy for recently
Life Coaches
Real Estate Moguls
Consultants
Marketing Agencies
Personal Trainers
Recruiters
Tech Startups
Fill out the form & I'll be in touch within 48 hours - I look forward to learning more about you!
